In Brief:
It's rare that a fashion trend is as popular with the likes of Sarah Jessica Parker as it is on the playground, but since the Silly Bandz brand launched in 2008, the stretchy little bracelets have had everyone from teeny-boppers to A-list celebrities by the wrist.. Stretch them, pull them, wear them for weeks, and the Silly Bandz will always spring back to their original forms.. Robert Croak, president and founder of Silly Bandz and its parent company BCP, was in the business of selling silicone bracelets, t-shirts, mugs and other collectibles when he got the idea for Silly Bandz. After some time and different molds and prototypes, we launched Silly Bandz.. Did you ever expect Silly Bandz to catch on with adults? It's just endless, because everyone really adores the Silly Bandz brand..
