Red Carpet Tips For Every Media Interview

By Regina Novickis

Every year, millions around the world tune in as celebrities walk the red carpet at the Academy Awards®. Your media interviews may seem less pressure-filled than being on the world stage, but there are common principles that apply any time you are in front of the press, whether on a red carpet or in- studio at your local news station.

Following are some basic guidelines on how to give red carpet-worthy media interviews:

* Remember that NOTHING is off the record. This is not to scare you, but a reporter is not your friend. From the moment you are on the phone or on-site for an interview, to the moment that you've hung up the phone or left the location, everything you say is a representation of your company. Even when camera tapes are being switched, there is often a second camera or recorder somewhere that can still pick up something you say. Unless you're prepared to share it with the world, you should be "on" the entire time.

* Look the part - if you're doing a serious, business-oriented news show, dress professionally. If your product is more fun, dress down.

* Invest in professional styling - you want to look and feel your best, especially since in this day and age, your image lives on forever online. No one wants to be shiny on TV. Yes, men, this goes for you too!

* Never say "no comment". If you don't want to discuss something, gracefully explain that it's proprietary information, and move on to the key messages you ARE there to discuss.

And what drives us nuts that we've seen celebrities doing at recent awards shows? Please, never, EVER chew gum on camera!

Visit http://www.SavvyPublicity.com for more resources on how to handle your do-it-yourself publicity campaigns. Regina Novickis is co-founder of Media Tonic and Publicity411.com. A seasoned public relations executive with more than twelve years of experience managing brand positioning, public relations and media relations efforts on behalf of consumer/entertainment clients, she has secured coverage for clients in every genre of national press ranging from USA Today, Wall Street Journal, Time and Newsweek, to Self, Marie Claire, GQ and Maxim, to "Entertainment Tonight," "The View" and NBC's "Today" show.

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